Grab the free vector jacket sketch that I make in the video:
Instagram just released video ads, and Banana Republic was one of the first to jump on board. While I respect and admire fashion illustrators, I also couldn’t help but think “you don’t go from a pretty illustration to a fully manufactured garment”. In reality, I’d argue that there are more fashion designers out there who work exclusively or mostly on the computer than there are those or sketch by hand and create nicely illustrated fully colored designs with pen and paper.
This video is my interpretation of a more realistic design process (with the BR ad as an overlay in the bottom right corner).
Designers – just don’t think you’re going to get out of school and get a job sketching pretty pictures all day. The reality is you also need to be savvy on the computer and learn how to use Illustrator for fashion design.